Social media is the perfect way to communicate with your customers and one of the key ways of doing this is to understand them. Understanding the ‘voice of your consumer’ is essential when engaging with your clientele. This in-depth session will look at the analytic methods that can be used to convert social media data into key marketing insights.
You will learn:
How to access your analytics/insights
Understand the jargon (reach vs impressions, etc) and its relevance
Understand how well you are doing compared to your competition
The difference between Insights and Facebook Audience Insights
How to use your insights to your advantage – finding your right audience, best time to post etc.
Understand how social media data differs from traditional methods of market research
How to creative a responsive campaign based on your analytical data
Who is this suitable for?
Anyone with responsibility for the social media policy and output of your business. If you want to learn the best way to use online analytics to influence how you engage and communicate with your audience.
This is a hands-on, practical workshop, so we recommend that you bring a fully charged laptop!All the others materials will be provided including refreshments and after-course support.
As the Head Trainer and Guru at Social Media Makes Sense Jo uses her digital expertise and marketing knowledge to help support productions & businesses in developing their online digital strategies, increasing audience engagement, improving staff efficiency and making sales online. She specialises in Facebook, Twitter, LinkedIn & Strategy training, as well as delivering high quality Social Media Management solutions to a wide range of productions & businesses.