This one-day introduction to SEO and PPC will provide you with the knowledge of how to use both paid and organic search to boost your rankings, increase traffic to your site and maximise ROI.
With the majority of product research starting with a search engine, this course will provide an understanding of search engine marketing and techniques which are now critical for marketers. We will cover the key differences between paid and optimised search and how to develop effective search campaigns.
You will learn
How search engines work
What the key success factors for Search Engine Optimisation are
Understand keyword research for search engines
Explore the key stages in paid search campaigns
SEO: Link building techniques and how they help your rankings
Pay-Per-Click advertising: the essentials
Understand the metrics and tools used to measure SEO and paid search
Performance and optimising Adwords campaigns to improve ROI
Who’s suitable for:
Anyone involved in marketing who wishes to gain more knowledge to enable them to maximise digital marketing activities and gain competitive advantage
All materials are provided, including lunch and refreshments, access to the online portal for after course support
Sue Ollerhead BA (Hons), ACIM, DipM, MBA is a consultant, blogger, speaker and lecturer in digital and marketing. She is the Founder and Managing Director of Heads Up Marketing, a Liverpool based agency, established in 2010.
With over 18-years client experience in helping businesses and organisations of all sizes, Sue has led projects in marketing strategy, social media marketing, online marketing campaigns, email marketing, content strategy and PR.
Along with regular guest blogging and speaking engagements, Sue also lectures in the areas of Digital Marketing Essentials, Strategic Marketing, Digital Marketing Planning and Digital Strategy, teaching and supporting marketing professionals who are studying for CAM and CIM qualifications. Sue holds an MBA and wrote a dissertation on Social Media Marketing that has since been published.