Our Marketing Metrics (Return on Marketing Investment) for SME and Micro SMEs course will provide you with a solid foundation for measuring the effectiveness of your marketing activities.
Designed by a qualified CIM marketing consultant, it is a deep dive into the understanding of metrics, the setting of objectives and taking insights from the right data and analytics to facilitate better marketing and business decisions.
Taking the course will equip delegates to take a fresh look at the evaluate marketing effectiveness, how it is tracked and measured, and what decisions can be made to improve marketing further.
Whichever level delegates arrive, they will take an abundance of tips and their own tailored plan to make improvements to their return on marketing investment.
You will learn
As most modern marketing activities end with a digital conversion, we will focus on the digital aspects of marketing. Delegates will learn
- Why you need to track and measure
- What you can track and measure
- How to set objectives to measure against (pre course homework required to prepare)
- How to set up and understand web analytics
- How to set up and understand email analytics
- How to set up and understand social media analytics
- How to set up sales and customer analytics.
Who is this for?
This course is suited for those responsible for designing and implementing marketing campaigns in their businesses and or reporting or justifying the return on marketing investment to managers and investors.
- Hard copy materials (slides/workbook) provided on the day
- Certificate of attendance
- Your Chamber Train Certified Logo: This can be uploaded on your LinkedIn account, websites, e-mail signatures, and other relevant marketing material, to show that you have taken part in one of the Chamber Train professional courses.
- Parking: Discount available at a nearby car park.
Direct from the trainer
- PDF version of course material in exchange for Linkedin testimonial
- Bonus social media planning templates when subscribing to The Visionary, weekly email.
- 50% discount off One-hour Marketing PowerUP calls
- 25% monthly membership to Vision Marketing Academy Community
- 25% discount off Marketing Plan in a Day training/planning days.
René Power founded Vision B2B Marketing and Training Ltd in 2015 after a successive career working in a variety of client-side and agency marketing and business development roles. He works with a number of retained clients, delivers marketing projects, trains and speaks on marketing all over the UK. He is a double CIM Postgraduate Diploma holder.