With the new EU General Data Protection Regulation (GDPR) coming into effect on 25th May 2018, how businesses collate, store and use data is going to change and its implications for digital marketing are significant.
Every company no matter, what their size will have to comply with the new data regulations and hefty fines will be issued for companies who are failing to comply.
It is therefore, crucial that marketers understand how to use data in their marketing strategies to ensure their organisation achieves compliancy in GDPR and ePrivacy Regulation and to continue getting results from marketing strategies.
What you will learn:
How GDPR will impact data-driven marketing
How to implement changes ahead of GDPR
Opt-in & Opt-out and consent regarding communications
The right to be forgotten
Processing personal data
Changes to data capturing, data purchasing, data sharing and data security
How to amend privacy notices and remaining transparent
What GDPR means to the UK, EU and globally
How to transition successfully into the new GDPR environment, including practical advice and guidance
Privacy and Electronic Communications Regulations (PECR) and GDPR
How to assess likely risk from a data protection impact perspective
Understanding: Have a clear understanding of GDPR and how it will impact digital marketing activity, including email marketing, paid search and social advertising
Implementation: Be able to create an action plan to implement and comply with GDPR
Strategies: Have the knowledge to overcome GDPR barriers for digital marketing
Who’s this suitable for:
Marketing Directors, Agency Heads, Data Team Leaders, App developers, Marketing Managers and Data Marketing Managers.
All attendees receive an attendance certificate, digital copies of course material after course support
The session is facilitated by Subrahmaniam Krishnan-Harihara, who is currently Research & Analytics Manager at the Chamber. Subrah is also an Associate Lecturer at the University of Salford, where he has taught on the MSc Information Security and MSc Information Systems Management on modules such as Information Security Standards, Information Security Policy & Risk Management, Computer Networking and Database Management.