Get Prepared For GDPR for Marketers

Course Description


With the new EU General Data Protection Regulation (GDPR) coming into effect on 25th May 2018, how businesses collate, store and use data is going to change and its implications for digital marketing are significant.

Every company no matter, what their size will have to comply with the new data regulations and hefty fines will be issued for companies who are failing to comply.

It is therefore, crucial that marketers understand how to use data in their marketing strategies to ensure their organisation achieves compliancy in GDPR and ePrivacy Regulation and to continue getting results from marketing strategies.

What you will learn:

  • How GDPR will impact data-driven marketing

  • How to implement changes ahead of GDPR

  • Opt-in & Opt-out and consent regarding communications

  • The right to be forgotten

  • Processing personal data

  • Changes to data capturing, data purchasing, data sharing and data security

  • How to amend privacy notices and remaining transparent

  • What GDPR means to the UK, EU and globally

  • How to transition successfully into the new GDPR environment, including practical advice and guidance

  • Privacy and Electronic Communications Regulations (PECR) and GDPR

  • How to assess likely risk from a data protection impact perspective

Key Benefits

Understanding: Have a clear understanding of GDPR and how it will impact digital marketing activity, including email marketing, paid search and social advertising

Implementation: Be able to create an action plan to implement and comply with GDPR

Strategies: Have the knowledge to overcome GDPR barriers for digital marketing

Who’s this suitable for:

Marketing Directors, Agency Heads, Data Team Leaders, App developers, Marketing Managers and Data Marketing Managers.

Materials

All attendees receive an attendance certificate, digital copies of course material after course support

Trainer:

The session is facilitated by Subrahmaniam Krishnan-Harihara, who is currently Research & Analytics Manager at the Chamber. Subrah is also an Associate Lecturer at the University of Salford, where he has taught on the MSc Information Security and MSc Information Systems Management on modules such as Information Security Standards, Information Security Policy & Risk Management, Computer Networking and Database Management.

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23 Mar 18 - Book Now
Members: £149 +VAT
Non Members: £179 +VAT
Duration: Half a Day
Start Date: 23 Mar 2018
Time: 9:30am - 12:30pm
Location: Elliot House, Manchester
Information Technology and Legal Social Media and Marketing

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0161 393 4321

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